The Biggest Benefits of Direct Mail Marketing

Unsolicited mail can change your whole life and enterprise philosophy. Which will sound like hype, however it’s not: that is precisely occurred to me and my spouse. Once we first began our enterprise, we constructed $300.00 — that is proper, simply 300  — into revenue of about $16,00zero.00 a month in lower than a year. We had been doing effectively simply by operating house adverts in nationwide magazines and pyramiding the proceeds to purchase extra adverts to draw new clients — simply as quite a lot of different small enterprise individuals are nonetheless doing. However as soon as we began working with our mentor, skilled direct marketer Russ Von Hoelscher, we stopped focusing solely on chasing after new clients and began to mine the cash out there in reselling to current clients by interesting to them by means of unsolicited mail.

Inside 9 months, we had been making about $25,00zero.00 a week utilizing the unsolicited mail strategies Russ taught us. I do know unsolicited mail marketing works, as a result of I am one in every of its many success tales

We used to hire Russ to return to our home in Kansas and work with us over the weekend. At the moment, Russ charged us $2,500 for a weekend of his time and experience. He is an absolute grasp in the case of earning profits with unsolicited mail, and I used to be privileged to watch the grasp to work. We might choose him up on the airport on a Friday night and, beginning very early Saturday morning, we might sit across the eating room table and discuss every kind of merchandise and services our clients is perhaps fascinated by, in addition to new promotions. Russ would get enthusiastic about one thing that we had been speaking about, and he’d begin writing on one of many many authorized pads we had ready for him there.

In the meantime, Eileen and I’d sit again in awe, watching him writing quick and livid, as shortly as he might; and when he’d cease, we might speak extra, drink some extra espresso, and eat some good meals. Then he’d be at it once more. He was taking all of the concepts we had been expressing, and translating them onto his authorized pads as he wrote the gross sales letters. When he left on Sunday, we might cease by the typist’s home and drop off all these pads to have them typed out and saved to a floppy disk. Then I might tweak the copy he wrote, ship the ensuing gross sales letters out to our clients, and begin raking within the income.

Someplace alongside the road I mentioned to myself, “I need to discover ways to do that.” It took me eight years to study it to my satisfaction — and I am nonetheless studying. It is an interesting, lifelong course of.

Unsolicited mail marketing sounds easy, however doing it effectively will not be. Certain, it is only a matter of taking concepts for new, associated merchandise and services, writing easy gross sales letters speaking these concepts, placing them into envelopes, and sending them to your best clients — individuals who have already purchased one thing from you earlier than. That is so simple as it may be. However most companies aren’t doing that. They’re doing what Eileen and I did earlier than we met Russ: continuously chasing new clients, not doing sufficient to promote further merchandise to their current clients.

As soon as we began utilizing unsolicited mail to promote to current clients, Russ helped us discover ways to use unsolicited mail to create gross sales letters for new clients — those that had been within the sorts of issues we had been promoting, however had by no means completed enterprise with us earlier than. That is when the hundreds of thousands got here pouring in. You get an unbelievable feeling whenever you put collectively your first unsolicited mail bundle and the orders begin arriving. It is thrilling, addictive, and worthwhile. So: let’s check out the principle benefits of unsolicited mail marketing, and why it’s best to make it part of what you are promoting.

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